How did SK-II become Asia’s leading prestige skincare brand?
For Japanese women, having flawless skin is the ultimate sign of beauty and status. According to Eastern beliefs, the key to a balanced and productive life lies in rites and rituals, resulting in benefits both inside and out. Introduced 25 years ago in Japan, the SK-II approach to skincare combines nature’s purity, meditative ritual and modern technology.
Having established a loyal following in Japan, SK-II steadily spread throughout Asia and today is used by millions of women. Now also available in the UK, US and Australia, SK-II is one of the most highly sought after skincare brands in the world.
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